CPP Nav is an app designed for providing a map with easy navigation along with giving rewards for using it, combining both utility and entertainment for students.
Outcome
Designed a logo and color palette that fits with the app's purpose. Created intuitive screens that both meets the needs of the intended audience while also including a rewards system for long-term user retention.
Tools
Figma Adobe Illustrator
Skills
UX/UI Design Branding
Year
2024
Logo & Concept
For the branding, the logo combines both a location icon and a coin to demonstrate the dual navigation and rewards functionality of the app.
The color palette uses a beige background with the school colors along with gold, which is associated with rewards, that contrast well against the background.
The fonts used have a slightly playful look to match the gaming aspect of the app. Poppins is the main font for the app, used for body text and subtitles, while the font Akshar is used for titles.
When designing the screens, I focused on two major aspects to maximize the user's experience. The first was streamlining the navigation by utilizing a customizable class schedule function. With this, the user is able to input their own classes and automatically select it from the navigation menu, making it much more convenient for them to be able to get from class to class.
The second aspect is creating a rewards system in which users are rewarded points for completing missions that they can use at participating locations. This encourages them to learn more about the school and get involved with the community while also keeping the user interested in the app even after they have learned how to navigate around the campus.
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